Comment by ryandrake

Everything about this rebranding has been baffling to me. First, the original brand was great and pretty much untarnished, and there was no split/merger of business happening that would encourage it. There doesn't seem to be a business purpose to rename it. Second, these hamfisted attempts to try to get the new (terrible) name to stick. It's just not going to work. The huge number of existing users will always think of it as Twitter. It will at best become The Service Formerly Known As Twitter. It just feels like in software when you get a new Product Manager on the project who just wants to superficially "leave his mark" on the product in some way and then move on. Except this PM paid billions to do it.