This is extraordinarily silly. Momofuku is not going to dominate the market for chili crisp, and that's what it's called: "chili crisp". Not "chili crunch". Just don't call your product that.
You might get hives from this kind of trademark hardball if Momofuku was the market leader. But they're not even a serious player. Lao Gan Ma owns the category.
You might get hives from this kind of trademark hardball if Momofuku was the market leader. But they're not even a serious player. Lao Gan Ma owns the category.