> As the only bank-led media platform of its kind, Chase Media Solutions combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities.
This seems to be a first, though a lot of transaction data is already leaked to wallet providers (Google, Apple, Samsung) when you add your cards to those digital wallets in exchange for added convenience or offers. Note that these wallets get access to ALL card transactions, including physical card swipes, and not just those conducted via their platform.
This seems to be a first, though a lot of transaction data is already leaked to wallet providers (Google, Apple, Samsung) when you add your cards to those digital wallets in exchange for added convenience or offers. Note that these wallets get access to ALL card transactions, including physical card swipes, and not just those conducted via their platform.