This is pretty sad to read. Before Covid, the Amazon Go store experience was phenomenal. All the convenience of a 7-Eleven but with the pricing of a normal grocery store. The food options were really good and the BlueApron style meal-kits were amazing. The Alexa integration was also nice for being able to just verbally ask what's the next step on a recipe while you're busy stirring or chopping things.
When it rolled out to Amazon Fresh stores, it was a breadth of fresh air. The painful clunkiness of self-checkout was gone. The slow and pointless exercise of unloading and reloading your cart was gone. You could just bring your reusable shopping bags, throw stuff in, and walk home. By far the most hassle-free shopping experience to be had.
Scan as you shop is a big step backwards and feels like you've got the annoying self-checkout experience looming over you the entire time you're there.
The selection and operating hours both took a hit during covid and never recovered.
When it rolled out to Amazon Fresh stores, it was a breadth of fresh air. The painful clunkiness of self-checkout was gone. The slow and pointless exercise of unloading and reloading your cart was gone. You could just bring your reusable shopping bags, throw stuff in, and walk home. By far the most hassle-free shopping experience to be had.
Scan as you shop is a big step backwards and feels like you've got the annoying self-checkout experience looming over you the entire time you're there.
The selection and operating hours both took a hit during covid and never recovered.