Do you have any pointers for learning more about this space? I've personally been pretty skeptical of sponsored products on YouTube, though I find myself getting tempted to / actually trying them out anyway, but haven't thought too hard about small Redditors or Tiktokers getting paid to shill products.
Curious what companies do this / how companies are going about conducting these unpublicized marketing campaigns?
Curious what companies do this / how companies are going about conducting these unpublicized marketing campaigns?