My opinion is that this is not really a tech problem, this is a business problem. Will the traders at Cargill, Vitol, Exxon, Trafigura, Glencore buy it? Do they want to take the time to "learn" another tool? Does it "just work", without any "let me get back to my product people"? Also, of course, every commodity market is completely different and has a whole web of intricate details in logistics, regulation, product, people, etc.
I'd guess that only an established (or former) trader already using the tool with a deep network of contacts could convince other traders to use it. And then of course there is the whole other problem of enterprise sales and penetrating big financial companies (legal, compliance, procurement, infosec, etc.). So maybe you start with small traders? But my understanding of commodities trading was that is kind of like high frequency trading - there are only large, very established players.
I'd guess that only an established (or former) trader already using the tool with a deep network of contacts could convince other traders to use it. And then of course there is the whole other problem of enterprise sales and penetrating big financial companies (legal, compliance, procurement, infosec, etc.). So maybe you start with small traders? But my understanding of commodities trading was that is kind of like high frequency trading - there are only large, very established players.