Comment by resolutebat

Our protagonist hails from deeply Mormon Provo, Utah, home to BYU, a slew of tech startups, and 0.8% people who identify as Black, and they've trying to spin up their business in a wrecked, deindustrialized shell of a Southern town that's over 75% Black and they know exactly nobody. Even with the best of intentions they're going to get major culture shock.