They don't bother to mention it, but this is actually to comply with the the new EU AI act.
> Providers will also have to ensure that AI-generated content is identifiable. Besides, AI-generated text published with the purpose to inform the public on matters of public interest must be labelled as artificially generated. This also applies to audio and video content constituting deep fakes
> Providers will also have to ensure that AI-generated content is identifiable. Besides, AI-generated text published with the purpose to inform the public on matters of public interest must be labelled as artificially generated. This also applies to audio and video content constituting deep fakes
https://digital-strategy.ec.europa.eu/en/policies/regulatory....
Some discussion here: https://news.ycombinator.com/item?id=39746669