"Companies could easily avoid any cookie banner. Just don’t track."
It seems like a point dear to the author's heart, given the way he highlights this and puts it in bold at the top of the article.
But while it sounds good on the surface, it doesn't take much digging to show it's silly. If you store any kind of data about a visitor to make their life more convenient, is that tracking? Shopping carts? Notification preferences? etc.
It's actually a bit ironic to ask visitors if it's ok to track them. If they say no, you have to track them to at least remember that choice.
It seems like a point dear to the author's heart, given the way he highlights this and puts it in bold at the top of the article.
But while it sounds good on the surface, it doesn't take much digging to show it's silly. If you store any kind of data about a visitor to make their life more convenient, is that tracking? Shopping carts? Notification preferences? etc.
It's actually a bit ironic to ask visitors if it's ok to track them. If they say no, you have to track them to at least remember that choice.