It's called "nagging", and it's pretty effective. On the web, you'll see plenty of "nag" modals, that's how many of them are named. In devices such as TVs and Smartphones, the nagging screens are usually about OS updates and the likes, they nag you until you click the wrong button or give up and click the one the corporation wants you to click. Same with Microsoft, they're not unique, it's the standard practise everywhere.
Nagging as a dark pattern should be made illegal.