| If using a Māori cultural element, it is essential that you create a cultural narrative around your brand or product including the usage, your thinking and where you gained inspiration from. In Māori culture this is called ‘whakapapa’. Everything in the Māori world has whakapapa. It is also your first line of defense if someone accuses you of cultural appropriation.
| If using a Māori cultural element, it is essential that you create a cultural narrative around your brand or product including the usage, your thinking and where you gained inspiration from. In Māori culture this is called ‘whakapapa’. Everything in the Māori world has whakapapa. It is also your first line of defense if someone accuses you of cultural appropriation.