I think it's not just only their hybrid strategy, but the reputation they have built as company that builds rock solid reliable cars. I know many people that basically only ever buy Toyota strictly because of that reputation. Heck even when I was looking at an offroad capable SUV, I only considered Toyota models based strictly off their reputation for reliability (ended up with a 4Runner, great car).
It's good to offer consumers choice and all but IMO the real reason Toyota is consistently successful is their decades long reputation for being a reliable brand is paying dividends.
It's good to offer consumers choice and all but IMO the real reason Toyota is consistently successful is their decades long reputation for being a reliable brand is paying dividends.