I think you misunderstood what the "single market" in that article means. The EU doesn't want there to be a single marketplace (App store). The single market means unifying the different national European markets. The EU cares about maintaining that market, keeping it healthy and competitive and using it as a glue to keep the European nations together and peaceful.
> convention that governs technology along a framework akin to a technology user’s bill of rights. No stealing information, no antipatterns, cancel subscriptions with a single click, etc…
What you're suggesting is exactly what the EU is doing through GDPR and now the DMA. The balancing act is them recognizing that these big powerful tech companies derive their value partly from their scale, network effect, etc. and trying not to, for example, try and break them up, but instead lay out a set of principles that a sufficiently big tech company has to comply with. These rules are designed to promote consumer interests and limit what is perceived as abuse of market power by forcing the companies to be more open to competitors.
> convention that governs technology along a framework akin to a technology user’s bill of rights. No stealing information, no antipatterns, cancel subscriptions with a single click, etc…
What you're suggesting is exactly what the EU is doing through GDPR and now the DMA. The balancing act is them recognizing that these big powerful tech companies derive their value partly from their scale, network effect, etc. and trying not to, for example, try and break them up, but instead lay out a set of principles that a sufficiently big tech company has to comply with. These rules are designed to promote consumer interests and limit what is perceived as abuse of market power by forcing the companies to be more open to competitors.