Commonly used for scams, carriers will frequently filter messages that contain shortened links and any significant volume can end with the number being blocklisted.
For business/promotional campaigns they don't want the end content obscured at all.
(This is from personal experience running SMS newsletter blasts, they really hate services like bit.ly)
For business/promotional campaigns they don't want the end content obscured at all.
(This is from personal experience running SMS newsletter blasts, they really hate services like bit.ly)