Apple fights hard to not allow users to install from other sources on devices they own, so they can charge rent from developers, then complains when some apps that are too big for them to control are installed from the sole app store.
The solution is pretty simple, let people use the devices they own as they want; allow multiple app stores; allow people to download binaries and install on their devices.
The solution is pretty simple, let people use the devices they own as they want; allow multiple app stores; allow people to download binaries and install on their devices.