Arguably, if they have a limited production rate on this “prototype” - which it seems they do - pricing it so only the ones who are extremely enthusiastic, or ones that will actually develop apps for it and thus consider it an investment, is absolutely the right thing to do.
Meanwhile they also get that halo effect where they establish it as a premium product. If they later drop the price or let inflation slowly reduce the difference, that effect will remain.
Meanwhile they also get that halo effect where they establish it as a premium product. If they later drop the price or let inflation slowly reduce the difference, that effect will remain.