This is a pessimistic, anti-progress perspective. As you point out, there are plenty of other problems in the recycling chain. But this is a small step in the right direction. And the investment here is pretty small too. $1.2m probably covered a handful of engineers for around a year plus the cost of tooling. Given that Heinz sells a lot of ketchup, I would expect that the impact/dollar here is pretty high.
Also, I’d bet that the new cap is cheaper than the old one. I’m sure that helped justify the investment to management. Kudos to the engineers who made this happen for finding a solution that is palatable to management and also makes the packaging more sustainable.
Also, I’d bet that the new cap is cheaper than the old one. I’m sure that helped justify the investment to management. Kudos to the engineers who made this happen for finding a solution that is palatable to management and also makes the packaging more sustainable.