I don't hate all social integration like some on HN, but with both Google and Bing it really just seems superfluous, and it's really cluttering the UI.
Instead of asking, "how can we add social to our product" they should be asking, "how can we make our product more useful." They're clearly trying to solve a business object and not a user need.
Instead of asking, "how can we add social to our product" they should be asking, "how can we make our product more useful." They're clearly trying to solve a business object and not a user need.