Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business.
It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especially when you could just have a higher-margin business selling software for other people’s cars.
What surprises me is that it took this long to kill the product. And while I feel bad for the engineers and researchers who worked on this project, this really does seem like the best outcome.
It’s one thing to create a new car company (even tho those attempts usually fail), it’s another to purposefully take it on as a business line when your existing business groups prints money and have 40%+ margins. Especially when you could just have a higher-margin business selling software for other people’s cars.
What surprises me is that it took this long to kill the product. And while I feel bad for the engineers and researchers who worked on this project, this really does seem like the best outcome.