To me, this is the same as the "loyalty cards" that provide "discounts" in U.S. grocery chains like Kroger's & Ralph's. They've already decided to take your money with higher prices, and dole out small discounts for people who want to play their games.
As long as I have a choice, I will avoid companies that play such games.
As long as I have a choice, I will avoid companies that play such games.