I still think BankSimple would've made for a better brand. Simple sounds too generic.
"Hey, have you tried this Simple app?"
"What's the name of this app? Where can I find this app?"
"It's Simple"
"Yeah I know, but what's the name of it?"
"Umm.. it's Simple"
"Simple what?"
"Just Simple"
"I searched the App Store. No app called Just Simple, dummy"
"Hey, have you tried this Simple app?" "What's the name of this app? Where can I find this app?" "It's Simple" "Yeah I know, but what's the name of it?" "Umm.. it's Simple" "Simple what?" "Just Simple" "I searched the App Store. No app called Just Simple, dummy"