BlueSky's first revenue generation (in my understanding, I don't work there) has been a partnership with NameCheap that makes it easy for non-technical users to purchase a domain name and use it as their BlueSky username.
They have been a bit vague about other ways to generate revenue, except in one case: they will not be using advertisements to monetize.
They have been a bit vague about other ways to generate revenue, except in one case: they will not be using advertisements to monetize.