Yes, because we're one of the only companies whose hardware can actually support low latency! Everyone else is stuck with traditional designs and they try to make up for their high latency by batching to get higher throughput. But not all applications work with high throughput/high latency ... Low latency unlocks feeding the result of one model into the input of another model. Check out this conversational AI demo on CNN. You can't do that kind of thing unless you have low latency.
https://www.youtube.com/watch?v=pRUddK6sxDg&t=235s