What tools do you use to streamline building brand awareness?

I'm learning the tasks of keeping up with building a brand and awareness on social media is far more tedious than I thought.

So I'm conducting my own research to find out what tools others use to build awareness in a more efficient way. I find myself always bouncing back and forth between Canva, Figma, and the snipping tool and am curious what other tools I haven't heard of. Any advice?