I didn't realize it was a military thing. And in fact, I don't believe it is.
I have seen people wear their watch "upside down", including made up women in fashionable attire that would be the polar opposite of the rough style the article is portraying. On the contrary, I looked at a few random pictures of soldiers and in most of them the watch worn the standard way, with the face on the outside of the wrist. In fact, I find the "upside down" way more "girly" than "manly", simply because I think I saw more girls do it than men.
For practical reasons, I guess there are advantages to both. But the "protect the watch" argument, I don't really buy it. It is situational. If you have your watch inside your wrist, you bang it when you have your hands on a table, when you pick heavy stuff, it may come in contact with stuff you have on your belt (tools, gun, ...), etc...
I suspect the article is just an ad. They want to sell a watch for "tough guys" and came up with that story.
I have seen people wear their watch "upside down", including made up women in fashionable attire that would be the polar opposite of the rough style the article is portraying. On the contrary, I looked at a few random pictures of soldiers and in most of them the watch worn the standard way, with the face on the outside of the wrist. In fact, I find the "upside down" way more "girly" than "manly", simply because I think I saw more girls do it than men.
For practical reasons, I guess there are advantages to both. But the "protect the watch" argument, I don't really buy it. It is situational. If you have your watch inside your wrist, you bang it when you have your hands on a table, when you pick heavy stuff, it may come in contact with stuff you have on your belt (tools, gun, ...), etc...
I suspect the article is just an ad. They want to sell a watch for "tough guys" and came up with that story.