The argument against ABA is exactly that it looks like it works from the perspective of the (neurotypical) parents, but the kids feel like they're basically tortured until they behave like their parents and society expects them to. To be something they aren't, be forced in to a box where you just don't fit, until they do.
I haven't gone through official ABA therapy but I had extremely ABA-like childhood and I'd have to agree. When I was kid and didn't know what's different about me I used to think at least there's probably millions like me who don't have to go through that. When I found out about my autism and later ABA, I was horrified to know it's official therapy. But I'm sure there's autistic people who'd disagree with me.
I haven't gone through official ABA therapy but I had extremely ABA-like childhood and I'd have to agree. When I was kid and didn't know what's different about me I used to think at least there's probably millions like me who don't have to go through that. When I found out about my autism and later ABA, I was horrified to know it's official therapy. But I'm sure there's autistic people who'd disagree with me.