Comment by donkulous

I think the common one was "new.net" and yes, it was just some kind of software extension that either added to or replaced your DNS queries. If you didn't have the software installed, you could still get to, say example.faketld by going to example.faketld.new.net

I remember them pushing to get ISPs to use their custom DNS, and I think there was least one major ISP that implemented it natively.