Nokia made a lot of failures, but having too many phones is not the one that affected them.
Samsung makes like, the same amount. Xiaomi probably even more.
The thing is, if you are in a developed country, you are not seeing half of Samsung phones. They launch a lot of cheaper/middle range phones on emerging market.
If you want to be successful at emerging markets, you basically need a lot of phones. Because you can't put everything on a $180 device. So instead, the company create several $180 devices aimed at different people.
Samsung makes like, the same amount. Xiaomi probably even more.
The thing is, if you are in a developed country, you are not seeing half of Samsung phones. They launch a lot of cheaper/middle range phones on emerging market.
If you want to be successful at emerging markets, you basically need a lot of phones. Because you can't put everything on a $180 device. So instead, the company create several $180 devices aimed at different people.