I think Apple succeeded because they were outsiders. I worked for a telco 2 years after the iPhone came out and for years I met a lot of people who denied what was happening while it was happening. Because “we know how this works”.
15 years ago a lot of telco execs thought smart phones would be a small niche for the next 10 years. And would play only a minuscule role in “emerging markets”.
15 years ago a lot of telco execs thought smart phones would be a small niche for the next 10 years. And would play only a minuscule role in “emerging markets”.