>In the vast majority of cases, these are not your customers. These are apple's customers they have given you access to.
Unless I am misreading somehow, this is an unusual position. Software developers don't sell their software to Apple. They sell to the end users. Unless an intermediary rebrands the software and takes ownership of customer acquisition and support, software users are the customers of the software developers.
Unless I am misreading somehow, this is an unusual position. Software developers don't sell their software to Apple. They sell to the end users. Unless an intermediary rebrands the software and takes ownership of customer acquisition and support, software users are the customers of the software developers.