You have it all backwards. The customers for LinkedIn are recruiters/companies who want to find candidates, along with companies who want to advertise in the social feed and contact people directly to try and sell products. The product is the individual with their profiles and eyeballs.
Just look at the pricing for proof of this. Recruiters and sales licenses are very expensive compared to individual premium plans. LinkedIn probably wouldn’t even be a viable business if the only income was from premium users.
Just look at the pricing for proof of this. Recruiters and sales licenses are very expensive compared to individual premium plans. LinkedIn probably wouldn’t even be a viable business if the only income was from premium users.