I obviously can't speak for @dudus, but the "fun" is a distraction. Which is not a bad thing! But you open the app with some purpose, stumble upon the feed, and then you scroll. And it's kind of fun.
I don't think anyone seriously expects Amazon's TikTok style shorts to replace TikTok. But, by the same token, I really think it's absurd to suggest that people are going to start going to TikTok to make their purchasing decisions around toilet paper and shampoo.
I don't think anyone seriously expects Amazon's TikTok style shorts to replace TikTok. But, by the same token, I really think it's absurd to suggest that people are going to start going to TikTok to make their purchasing decisions around toilet paper and shampoo.