Disney gets more IP in front of more 13-25 year olds. This is a very impressionable age group, and can create life long fans. This is a good value proposition for Disney. Epic probably gets an increase in valuation -- lifeblood for tech companies.
Collaboration skins are massive for revenue. However, I'm concerned this relationship will force uncool collaborations with Fortnite and reduce it's appeal. Disney has had some flops recently. Long term the trick for Fortnite is to become the most sticky online videogame in history, with most games bleeding audience over time. Epic is more than just Fortnite, but I imagine this deal is entirely about Fortnite.
Collaboration skins are massive for revenue. However, I'm concerned this relationship will force uncool collaborations with Fortnite and reduce it's appeal. Disney has had some flops recently. Long term the trick for Fortnite is to become the most sticky online videogame in history, with most games bleeding audience over time. Epic is more than just Fortnite, but I imagine this deal is entirely about Fortnite.