Comment by nottorp

Here's more insightful analysis:

Go to the bottom of the Ars Technica page, behold the Conde Nast logo and the following text:

CNMN Collection WIRED Media Group © 2024 Condé Nast. All rights reserved. Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (updated 1/1/20) ... blah blah, no more company names.

They publicly wave around the Conde Nast name. Not Advance. Not anything else except WIRED.