The advantage a first mover has is early access to innovation. With earlier customers and a slightly more mature product they're a step ahead. So, knowing this, can you leap frog it by second guessing what the customer/market really wants in a way that wins for you?
The advantage a first mover has is early access to innovation. With earlier customers and a slightly more mature product they're a step ahead. So, knowing this, can you leap frog it by second guessing what the customer/market really wants in a way that wins for you?