Meta always likes to play the victim card about the effect of Apple's anti-tracking measures but it's ended up being a win for them. Companies have been moving to server side conversion tracking and browser fingerprinting which actually improves the ad targeting. Also it's helped build a moat that is making life harder for smaller ad players to compete.
Also Threads has been a massive score for them. It's allowed Instagram to focus on Reels to compete with TikTok and fed in a ton of new behavioural attributes. Plus ad spend amongst large brands surely must have moved to Meta after leaving Twitter/X.
It's just amazing how things have turned around for Zuck during the last year.
Also Threads has been a massive score for them. It's allowed Instagram to focus on Reels to compete with TikTok and fed in a ton of new behavioural attributes. Plus ad spend amongst large brands surely must have moved to Meta after leaving Twitter/X.
It's just amazing how things have turned around for Zuck during the last year.