The whole thing feels very ... "original xbox" to me. Hear me out.
It was argued that a big part of the original xbox for Microsoft was making sure they had a toehold in the gaming console market because that market had a change of disrupting the personal computer - and if that happened, they wanted to be there for it and have something ready to go.
They did something similar with phones, and we can see how it spectacularly failed - they have zero say or relevance in the massive smartphone market.
I almost feel the Vision Pro is Apple's attempt to put a toe in the water just in case this VR stuff takes off and destroys the smartphone market.
It was argued that a big part of the original xbox for Microsoft was making sure they had a toehold in the gaming console market because that market had a change of disrupting the personal computer - and if that happened, they wanted to be there for it and have something ready to go.
They did something similar with phones, and we can see how it spectacularly failed - they have zero say or relevance in the massive smartphone market.
I almost feel the Vision Pro is Apple's attempt to put a toe in the water just in case this VR stuff takes off and destroys the smartphone market.