People have shit diets (and they don't realize it) so when they finally decide to stick with a famous one they get results.
Every popular diet tells you to eat less and eat natural, keto amongst them.
Unless you have allergies: no, it'a not keto, no, it's not Atkins, no, it's not veganism: it's not eating crap.
Unless you have allergies: no, it'a not keto, no, it's not Atkins, no, it's not veganism: it's not eating crap.