I don't entirely agree with going after SaaS as an addictive "thing".
SaaS solved the issue of: I want continually improved and supported software, but I don't want to pay $5000 (or whatever fee makes sense) upfront for it.
I used to work for a CD / DVD / Blu ray mastering company that powered pretty much every major movie release (mastering), and every consumer CD burner (drivers).
Meanwhile, people call in complaining that X is broken, on a version we released 6 years ago and no longer maintain. Since we had to float 2 years of revenue per customer, a license was around $3000, meaning smaller shops hated upgrading...
To claim that now that they're familiar with our software, all their processes use it, that they're "addicted" is quite the leap.
SaaS solved the issue of: I want continually improved and supported software, but I don't want to pay $5000 (or whatever fee makes sense) upfront for it.
I used to work for a CD / DVD / Blu ray mastering company that powered pretty much every major movie release (mastering), and every consumer CD burner (drivers).
Meanwhile, people call in complaining that X is broken, on a version we released 6 years ago and no longer maintain. Since we had to float 2 years of revenue per customer, a license was around $3000, meaning smaller shops hated upgrading...
To claim that now that they're familiar with our software, all their processes use it, that they're "addicted" is quite the leap.