Comment by pliftkl

Well, the punishment for Facebook is twofold: (A) they probably spent 10's of thousands on fighting this in court, and (B) it sets precedent that they are liable for this sort of thing. If they start getting sued regularly in jurisdictions all over the country, then the "pay expensive lawyers a lot a few times" vs "pay some humans to look at complaints many times" may start to come out in the consumer's favor.