> the iPod was actually the first product that truly saw packaging elevated to the same importance as the product itself.
This is an absurd claim; vinyl LP records are just one counter-example. Some collectors will actually buy the vinyl disc from one source and then get a sleeve in near-mint condition from somewhere else. Does anyone buy used Apple packaging by itself?
This is an absurd claim; vinyl LP records are just one counter-example. Some collectors will actually buy the vinyl disc from one source and then get a sleeve in near-mint condition from somewhere else. Does anyone buy used Apple packaging by itself?