The Bloomberg article makes the point that this could be a trend. It was not. I know of no other B-to-B Enterprise Software product which got close to that kind of revenue without hiring Sales.
Of course, there's no easy way of knowing how many companies tried this model and failed. But I don't think it was successful too often, because I hardly ever see this model any longer.
The Bloomberg article makes the point that this could be a trend. It was not. I know of no other B-to-B Enterprise Software product which got close to that kind of revenue without hiring Sales.
There are several examples of successful companies who tried this model, and then moved to a Sales model - usually at $30 or $50 million. https://www.saastr.com/eventually-everyone-has-a-sales-team/.
Of course, there's no easy way of knowing how many companies tried this model and failed. But I don't think it was successful too often, because I hardly ever see this model any longer.