Mind you, this is not news and anyone should have seen this coming: user profiling, which requires spying, is a business, and Google is certainly not alone. In a capitalistic world as soon as one player explores successfully a new business, it is immediately followed by others, so don't expect Apple or anyone else to play nicely with users data. The only way to have privacy on devices is to use only fully open ones: hardware, firmware, drivers, OS, apps, protocols; all of them.
As of today the number of such devices is sadly zero.
Mind you, this is not news and anyone should have seen this coming: user profiling, which requires spying, is a business, and Google is certainly not alone. In a capitalistic world as soon as one player explores successfully a new business, it is immediately followed by others, so don't expect Apple or anyone else to play nicely with users data. The only way to have privacy on devices is to use only fully open ones: hardware, firmware, drivers, OS, apps, protocols; all of them. As of today the number of such devices is sadly zero.