It's an artistic remix of the classic Skinner Box experiment.
The creator is an artist, not a scientist, and his point is being artistically rather than scientifically.
As a sidenote: Social media has been described as a skinner box a million times before, but expressing it literally like this is, IMO, clever, interesting, and also cute. The idea using scientific experiments as metaphor to make art is cool, and I hope people start to do more things like this.
As a sidenote: Social media has been described as a skinner box a million times before, but expressing it literally like this is, IMO, clever, interesting, and also cute. The idea using scientific experiments as metaphor to make art is cool, and I hope people start to do more things like this.