Discussion Ask HN: 30, 45 or 60-day free trial conversion rates? Has anyone done any A/B testing on SaaS conversion rates for the number of free trial days, e.g. 30 vs 45 vs 60-day trials?FogBugz and Basecamp both offer 45-day trials, but 30 day trials also seem common.I'd argue that 1 day should be enough to demonstrate your product's value, but I have no data to back this up with.Is there some aspect of hitting/missing a billing cycle? Why is a 45-day trial the sweet spot? 20 points FreshCode 14 years ago 12 comments
FogBugz and Basecamp both offer 45-day trials, but 30 day trials also seem common.
I'd argue that 1 day should be enough to demonstrate your product's value, but I have no data to back this up with.
Is there some aspect of hitting/missing a billing cycle? Why is a 45-day trial the sweet spot?