I just saw an TurboTax Ad where a guy was like "I Like free stuff" and then it said he was "happy to read the disclaimer" on TurboTax and see that "Roughly 37% of taxpayers qualify" which he looks thoughtfully in the distance and says "Thats me!"
I thought it was a funny commercial because 37% doesn't seem like a lot and Turbotax is portraying it as the average person will identify themselves as part of that 37% even though that is not too far off form just 1/3 people so a minority of people.
It was one of the few times I saw a company blatantly lean into the negatives in their fine print and just outright tell you its good.
I thought it was a funny commercial because 37% doesn't seem like a lot and Turbotax is portraying it as the average person will identify themselves as part of that 37% even though that is not too far off form just 1/3 people so a minority of people.
It was one of the few times I saw a company blatantly lean into the negatives in their fine print and just outright tell you its good.
https://www.youtube.com/watch?v=iijnr4UR4QE