The lack of data surprises me. It reads like the author has a vendetta against this brand.
They say that Air Jordans are “deflating” because auctions end at the low end of their estimated ranges, though still setting records for sneakers. All asset prices were inflated during zero-interest rate policy, and have fallen since then. What makes Air Jordans unique?
Showing sales data for Air Jordans would go further to making this point, and comparing that to Nike or sneaker sales overall, but they don’t offer that data or analysis.
Edit:
This site says that Jordan show sales were $6.6B in 2023, up 30% annually. This Atlantic write up seems misguided, if that data is accurate https://runrepeat.com/jordan-shoes-statistics
They say that Air Jordans are “deflating” because auctions end at the low end of their estimated ranges, though still setting records for sneakers. All asset prices were inflated during zero-interest rate policy, and have fallen since then. What makes Air Jordans unique?
Showing sales data for Air Jordans would go further to making this point, and comparing that to Nike or sneaker sales overall, but they don’t offer that data or analysis.
Edit: This site says that Jordan show sales were $6.6B in 2023, up 30% annually. This Atlantic write up seems misguided, if that data is accurate https://runrepeat.com/jordan-shoes-statistics