> What’s amazing to me is how timid companies get when there’s limited resources. Instead of making another big bet to get back on the revenue train, they chase trends.
A classic (and timely) counter-example to this is when Boeing bet the entire company on the success of the 747 in the late 1960's. It worked and it Boeing survived but it was an incredibly aggressive and risky bet for a big old company.
Unfortunately the Boeing of today is the exact opposite (or worse). Instead of investing in a clean sheet redesign of the 737 they used the R+D budget to buy back their own stock - at the cost of 338 lives so far.
So the leadership (CEO + Board) can make this go either way, regardless of how big and old the company is.
A classic (and timely) counter-example to this is when Boeing bet the entire company on the success of the 747 in the late 1960's. It worked and it Boeing survived but it was an incredibly aggressive and risky bet for a big old company.
Unfortunately the Boeing of today is the exact opposite (or worse). Instead of investing in a clean sheet redesign of the 737 they used the R+D budget to buy back their own stock - at the cost of 338 lives so far.
So the leadership (CEO + Board) can make this go either way, regardless of how big and old the company is.