But again, you have the choice of not using Epic. You can use Unity, or any other game engine, or even make your own if you're so inclined. With Apple, you don't have a choice if you want to be on iOS (which has close to 60% marketshare in the US).
And I'm not arguing that apple needs to reduce the fee. They can charge whatever they want for their IAP system. But, other companies that have software/services that are cross-platform, should be allowed to use their own payment processors without paying additional fees to apple imo. Apple should be able to put up the message that hey, you're leaving our ecosystem, you're on your own, blah blah. But I don't see a reason why they should also get a cut at that point.
And I'm not arguing that apple needs to reduce the fee. They can charge whatever they want for their IAP system. But, other companies that have software/services that are cross-platform, should be allowed to use their own payment processors without paying additional fees to apple imo. Apple should be able to put up the message that hey, you're leaving our ecosystem, you're on your own, blah blah. But I don't see a reason why they should also get a cut at that point.