There is simply no way around the fact that Apple demanding a cut of sales on an external platform is ridiculous. Steam does not do this. Google does not do this. This would be absolutely absurd for anyone else in any market to do, and this will likely be exhibit C at Apple's inevitable antitrust trial.
Edit:
Re-reading, and I wish that the article was longer. Of course Apple doesn't want to allow side-loading, but they're going to have to eventually, so why not do it proactively and in a way that allows third-party apps to be extra-sandboxed or reviewed? Oh right, because they're Apple. I appreciate the methodology, but a touch of openness will not kill their profits or trust level.
Edit:
Re-reading, and I wish that the article was longer. Of course Apple doesn't want to allow side-loading, but they're going to have to eventually, so why not do it proactively and in a way that allows third-party apps to be extra-sandboxed or reviewed? Oh right, because they're Apple. I appreciate the methodology, but a touch of openness will not kill their profits or trust level.